Ahh, wedding season. A time for love, friendship…and of course shopping spree. Let’s get started. That means many of you are marking off the weekends on your calendar for weddings both local and across the country. No matter if you’re playing an important role during the wedding ceremony or simply planning to enjoy yourself and reunite with some friends, it goes without saying that you have to look good.
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Well its no different as Africans and mostly Nigerians take their days off very seriously. The few days of freedom are a release from a hectic work or boring routine, in that case, day-off styles are all about being very comfortable and also stylish, or wearing something that would easily translate very well from one events of to another.
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The Indonesian market which already had prints made of silk fabric didn’t accept this material and so the sales were diverted to the African continent, west Africa in particular. African’s adopted the fabric as it was clear that the inspiration for it was gotten from the continent.
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Why now you ask? Well, thanks to social media sites like Instagram, tumblr etc, its much easier for you to see how fashion translates into success. From people’s post on Instagram you can see that their styles communicates with their followers, people can already determine their personality from what they wear and this is a powerful business tool.
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The aso ebi culture is a fascinating tradition that has reached the helms of all the tribes in Nigeria; Its nothing short of amazing how we have somehow encompassed this tradition tribal-ly and now we’ve presented it to the world in such a sensational form.
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