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Luxury brands continue to capitalise on the slide trend that has merged with the brand-mania craze and made waves as an entry-stage product in the luxury market. As for whether the label’s full selection — dresses, sportswear, sneakers, purses, jewelry and accessories — will likely be out there remains to be seen. Fashion developments are influenced by several elements including political, economical, social and technological.
Massive brands like Nudie, Monki, Velour and KappAhl are all based in Gothenburg. Manufacturers may better cater to millennial and Gen-Z shopper preferences by co-opting creative aesthetics that swimsuit a youthful era’s tastes, a method best exemplified by Rubchinskiy’s Burberry capsule. One of the simplest ways to understand the shoppers’ needs and subsequently predict fashion trends is through market analysis There are two research strategies: primary and secondary.
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